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No one has all the answers in these turbulent times of change. Learn from your peers about new spells that are really working. Hear about key ingredients you may have missed in the rapidly evolving government IT marketplace. Two case studies from GovMark members: What's worked? What hasn't? And, what have we learned? uploads_user/2000/1358/Corinne Minton_Building a Smarter Planet Presentation.pdf Corinne Minton Federal Marketing Manager, Americas IBM
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2009 GovMark Council Offsite - Abracadabra: Learn the Best Tricks - Channel Marketing Best Practices
No one has all the answers in these turbulent times of change. Learn from your peers about new spells that are really working. Hear about key ingredients you may have missed in the rapidly evolving government IT marketplace. Two case studies from GovMark members: What’s worked? What hasn’t? And what we’ve learned? Shawn Briscoe Red Hat, Inc.
Abracadabra: Learn the Best Tricks - Channel Marketing Best Practices (Get presentation as a PDF or Open Office Impress file.) |
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Marketing has always been regarded as “alchemy” – go make gold behind the curtain. But how much gold do you get and what are the key ingredients? If the traditional media is losing steam, which are the most impactful media vehicles? Web 2.0 has increased interest in the “dark science” – but the Web transition also equips us with all kinds of new measurement opportunities. We will kick off this collaborative session with a series of new and insightful empirical data points and provide a new measurement framework for government IT marketing in the Web 2.0 era – then open the floor to discuss what’s really working – beyond the smoke and mirrors… Steve O'Keeffe Founder GovMark Council |
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As marketers, we’re always looking for the next “shiny object” – new ways to reach our customers while providing necessary leads and increasing awareness. Micromarketing and microsegmentation have proven their value in commercial consumer and business-to-business marketing – can they work their magic in the government IT space? Join this discussion on how you can use your existing customer data and engage new qualified audiences to create compelling, one-to-one conversations with customers and real prospects. By focusing, you can achieve significantly greater return on every dollar you spend – as you reach a smaller, more qualified audience. We will deliver a framework and case studies to initiate the debate. Andrew LaVanway Vice President O’Keeffe & Company |
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How is the Office of Government Ethics looking at the rapidly evolving marketplace and shaping policies to support or prohibit your outreach programs? Hear how the increased emphasis on transparency will affect public-private interaction and the best ways to build programs to ensure participation from your government customers. C. Simon Davidson Partner, McGuireWoods Columnist, Roll Call |
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The government marketplace continues to face a variety of business and technology issues that represent significant challenges and opportunities for the vendor community. This presentation will highlight the impacts of the stimulus legislation and FY 2010 budgets across Federal and state and local government organizations, examine the movement within core (enterprise resource planning (ERP), security, outsourcing) and emerging areas (cloud, SaaS, Web 2.0) of technology development, and identify the key marketing messages for technology executives to deliver across the government marketplace. Rishi Sood
Vice President, Government Gartner |
