Gavin Cutler
Apptio, an IBM Company
Gavin is an experienced product marketing leader specializing in IT Financial Management (ITFM) and driving market awareness on the value of IT investments. With a strong focus on helping organizations understand and adopt ITFM practices, he works closely with IT and finance teams, globally, to simplify complex topics like cost transparency, budgeting & forecasting, and value realization.
At IBM Apptio, Gavin leads go-to-market strategies and educational initiatives that empower organizations to take a modern, actionable approach to ITFM and demonstrate the business value of IT.